Texas College Bridge:
Improving College Readiness
Background
When the pandemic shut down in-person classes, many students were left without the opportunity to complete TSI Assessment testing, putting their opportunity for postsecondary advancement at risk. NVision worked in partnership with The Commit Partnership, Texas Education Agency, NROC and Greenlight Credentials to launch Texas College Bridge, free online math and English college prep courses that students could take at their own pace with support from a teacher facilitator and enabling them to earn a TSI exemption at participating Texas colleges and universities.
Approach
Working within a three-week timeframe, NVision developed a launch website and resource toolkit for participating school districts to market the free, online program to teachers, students and parents. Since launch, as the program’s marketing agency of record, NVision has upgraded website functionality and resources for all stakeholders, including school district leaders, teachers, higher ed institutions, and students. We continue to develop and manage an ongoing calendar of targeted, outbound marketing communications and campaigns to expand the partnership of school districts and higher ed institutions, and to increase program usership by teachers and students.
